A content strategy for Radical Mentoring. Building a library of stories that grows the movement, one conversation at a time.
One podcast episode generates 10-12 pieces of content across every platform. The podcast is the engine. Everything else flows from it.
Pete brings the vision, the founder's legacy, and 20+ years of mentoring experience. Trey brings the church relationships and the practical, on-the-ground perspective. Together they interview mentors, mentees, pastors, and thought leaders. Two guys and a guest at a coffee shop.
Interview-driven, 25-35 minutes, biweekly. Each episode ends with a signature question: "What's one thing you wish someone had told you before you started mentoring?" Weekly cadence after 6 months if the pipeline supports it.
If a piece of content doesn't fit a pillar, it probably shouldn't be made.
First-person accounts of how mentoring changed someone's life, marriage, career, or faith. This is the social proof.
Practical wisdom for people currently mentoring or considering it. Real talk about what's hard, what works, what to expect.
Content for pastors evaluating whether to bring Radical Mentoring to their church. The growth engine.
Regi Campbell's vision, the origin story, and the baton pass to Pete. The movement's heart.
Clear calls to action. Start a group. Bring this to your church. Every story needs a next step.
Each platform has a specific job. Not everything goes everywhere.
Content compounds here. Church leaders research here. SEO-first titles, custom thumbnails, playlists by pillar. Full podcast episodes (video) plus Shorts from clips.
Reels are the only post type shown to new people. 80% Reels, 15% carousels, 5% static. Story moments and mentor tips. Captions burned in.
Where church leaders and nonprofit executives spend professional time. Pete's personal account leads (5-10x more reach than company pages). Leadership insights from mentoring.
Where content lives forever. Every podcast episode gets a blog post. SEO targeting: "how to start a mentoring program at church." Searchable, filterable resource hub.
Record once. Distribute everywhere. Here's how one 30-minute podcast episode breaks down.
pieces of content from one recording session
Start focused. Build the rhythm. Then scale.
By month 12, Radical Mentoring will have a podcast with 24+ episodes, a YouTube channel with 100+ videos, and a content library that churches can use to champion the program internally. Every new story creates the conditions for the next one.